Unveiling its latest smartphone at a festival of cutting-edge mobile gadgets here, South Korea has renewed its challenge against Apple in the market that the U.S. tech giant created with its iPhone.
Samsung lifted the curtain on the Galaxy S7 at the Mobile World Congress on Monday. The smartphone's main feature is its high-performance built-in camera. Offering a four times faster autofocusing speed than what is possible with the cameras on the existing models, the Galaxy S7 may even pose a threat to high-performance digital cameras.
Apple has endured somewhat disappointing sales of the new iPhone model, released last year. The company is not present for this iteration of the annual trade fair, but it is expected to unveil a compact version of the iPhone with a 4-inch screen to cultivate new demand in emerging markets. Naturally, this compact version would be priced lower than the latest model, which has a larger screen. Some rumors suggest a full-scale revamp of the company's hugely popular smartphone may be in store this year.
Worldwide shipments of smartphones rose 10% to 1.43 billion units in 2015, according to U.S. research firm IDC. With growth trailing well behind the 28% for 2014, many market watchers see the global smartphone market entering a maturation phase. Given the situation, smartphone makers' success for now will likely depend on their ability to come up with new functions and applications.
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